Able Roofing took the top spot on ten keywords — in a recession.
Recovering search position after an algorithm change, and turning it into a phone that does not stop ringing.
Search visibility engagement
10
Keywords at #1
Page 1
Google Places listing
Multiple
Videos on page one
Scenario
Able Roofing and Siding had built its own site on GoDaddy and retained an SEO firm. After an initial improvement, its position on search results pages began declining, partly due to changes in Google's algorithm.
“Results have been phenomenal. The phone has been going non-stop; I am growing my business in the middle of a recession.” — Janes Van Vladricken, Owner, Able Roofing and Siding
What We Did
Rebuilt the site for search, with pay-per-click management and calls to action
On-page and off-page optimisation
Optimised the Google Places listing
Results
#1 position on Google for 10 keywords
Google Places listing on page one
Multiple videos on page one of YouTube
Site generating business consistently
How to read this one. This is a search-visibility engagement, and the
results below are reported as they were measured at the time — ranking and lead-flow
outcomes rather than a dollarised earned-value model. Where a revenue effect was stated by the
client, it is quoted directly and attributed. For the dollarised version of this discipline, see
the Environmental Services case study.
Client site: ableroofingandsiding.com
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