ROI REPLAY REPORT

Realized value since the original business case — in dollars

ValueLogics.ai

AI Value Accountability · Real ROI Agent

Customer

Acme SaaS, Inc.

Project

Platform Value Program

Delivered by (SI)

[Systems Integrator]

Report date

[Renewal Date]

Report type

ROI Replay (Renewal)

Each outcome below is converted to annual dollars using the stated unit economics. Value is in the eye of the beholder — priced in the customer's own P&L.

ILLUSTRATIVE SAMPLE DATA · UNIT ECONOMICS BELOW

Measure	BAUbaseline	Actualcurrent	Change	Value bucket	Annual $ valueimprovement × unit economics
Monthly active users	420	590	+170	REVENUE · seat expansion	$255,000
Net revenue retention expansion net of churn (+10 pts)	104%	122%	+18 pts	REVENUE · expansion	$200,000
Gross retention churn avoided (+8 pts)	84%	92%	+8 pts	REVENUE PROTECTED · churn	$160,000
Time-to-value days to first outcome	21	12	−9 days	COST SAVINGS · onboarding	$36,000
Support tickets per 100 users / mo	18	12	−6	COST SAVINGS · support	$14,868
Feature adoption % core features in use	45%	68%	+23 pts	LEADING INDICATOR	drives retention ↑
Total realized annual value — sum of value drivers, no double-count					$665,868

Feature adoption is shown as the leading indicator behind retention and expansion, valued at $0 directly so its impact is not double-counted. Gross retention (+8 pts, churn) and NRR (+10 pts, expansion) together account for the full +18-pt NRR gain with no overlap.

Value Impact — in dollars

$255,000

Seat expansion170 more active paid seats on the platform.

$200,000

Account expansion+10 pts net upsell on the installed base.

$160,000

Churn avoided+8 pts gross retention on base ARR — revenue protected.

$50,868

Cost to serve downFaster onboarding + fewer support tickets.

ROI Replay Summary

POSITIVE

$665,868

Realized annual value vs. business case

Program investment (illustrative)$180,000

Net annual value$485,868

ROI vs investment3.7×

Payback period~99 days

Source of actualsStakeholder reported

Period measuredSince business case

Unit economics — every dollar is traceable

Price per active seat / yr — $1,500

Base ARR at business case — $2,000,000

Loaded cost per support ticket — $35

Onboarding cost saved (time-to-value) — $36,000/yr

Seat expansion — 170 × $1,500 = $255,000

Expansion — +10 pts × $2.0M = $200,000

Churn avoided — +8 pts × $2.0M = $160,000

Support — ~425 tickets/yr × $35 = $14,868

Replace these with the customer's actual price, ARR, and cost-to-serve and the total recomputes — that is the number the CFO defends at renewal.

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