Feature pitching = weak ACV defense. Most partners can't quantify value, so deals compete on price.
Buying committees demand proof of ROI before they'll move forward.
The current Salesforce stack lacks a standardized Value-First funnel infrastructure.
Value is left to each partner to invent — inconsistently, and rarely well.
Embeds ROI calculators, proof overlays, and landing pages into every partner motion.
Converts generic outbound into hyper-personalized, value-anchored video and email.
A standardized funnel means shorter cycles, higher ACV, lower churn.
An infrastructure layer, not an app — scalable across every vertical.
A single business_case_id connects WebROI, Salesforce, every report, and follow-up — commercial value never mixed with customer value.
Salesforce stores verified, hashed report snapshots. It never recalculates or lets anyone hand-edit governed values.
Business Impact → Business Case → Proposal → Renewal → Earned Value → ROI Replay, each a distinct, reportable snapshot.
Resolver, ZeroDrift, ZeroDefect and PENN gates in staging before any production promotion.
Value pipeline by account, opportunity, seller, stage and quarter — compared against the ARR pipeline.
Protected report URLs, idempotent persistence, missing values stay missing — no fabricated zeros.
Every partner, selling value from day one — on infrastructure that's already built.