There are good buyer-side maturity models already. CMMI-ACQ grades acquisition process discipline — solicitation, supplier agreements, requirements. P3M3 runs seven perspectives and one of them is Benefits Management, five levels, optimising at the top. PMI's Benefits Realization Management framework covers identify, execute, sustain. None of this is missing.
What all of them grade is process. Do you have an approach. Is it documented. Is it applied consistently. Is it improved over time. Those are the right questions about a process and they are the wrong questions about a claim.
These are different axes, and the gap between them is the oldest known failure mode of every process maturity model ever written: an organisation can become reliably mature at doing a thing badly.
You can sit at P3M3 Level 4 on Benefits Management — measured, controlled, systematically managed — and still have sixty per cent of your claim lines fail on evidence. Conformance says the review happened. It says nothing about whether anything in the minutes would survive an auditor.
| Model | What it grades | The question it asks |
|---|---|---|
| CMMI-ACQ | The buying process | Do you acquire in a disciplined way? |
| P3M3 — Benefits | The benefits process | Do you manage benefits repeatably? |
| Value Buying | The evidence produced | Would your claims survive an audit? |
ValueLogics has graded the seller for twenty-two years: the Value Selling Maturity Model runs from not selling on value at all, through features and benefits, to ostensible ROI, to real ROI. Set the buyer's ladder beside it and something uncomfortable becomes visible.
The vendor is usually two levels ahead of the customer. That inversion explains something the Paradox of Excellence gets almost right. Commoditisation is normally diagnosed as the customer losing interest — excellence becoming invisible, attention drifting, the remedy therefore being communication. The ladders suggest a harder cause: the customer has no instrument. Price is not what they care about most. It is the only dimension they are equipped to judge.
You cannot fix a buyer's missing instrument with a seller's better communication. That is why the remedy has been prescribed for twenty years and the paradox is still here.
Each level is defined by an artifact that either exists or does not. No level is awarded for intent, effort, or having a policy that says you would.
| L1 — Unmeasured | No business case is required, or one is required and no copy survives approval. Purchases are justified by preference, urgency or price. |
| L2 — Claimed | A business case exists at approval. Its numbers are vendor-supplied or internally estimated, unverified. Nobody owns the document after signature. |
| L3 — Tracked | The case has a named owner after signature. Adoption and activity are reported at intervals. Nothing is compared to a recorded pre-state, and nothing is stated in money finance recognises. |
| L4 — Baselined | A dated pre-state exists, recorded before the work began. Matched actuals are measured on the same definition. Attribution is asserted but not tested against alternatives. |
| L5 — Settled | Every claim line carries source, method, a tested attribution and a grade. Results are published regardless of sign. Drift is watched in term against design intent, and the next decision is priced against the measured gap. |
| L1 | You cannot tell a good vendor from a cheap one, so you select on price and call the result value for money. |
| L2 | You pay for benefits you have already discounted to zero. The vendor prices the benefit in; you refuse to credit it. Both sides lose and the deal closes on rate. |
| L3 | Reporting creates the appearance of governance with none of the evidence. Reviews are well attended and decide nothing. |
| L4 | You can prove the outcome but not the cause, so your strongest results remain challengeable by anyone who wants to challenge them. |
| L5 | Renewal stops being a negotiation and becomes a calculation. |
Twelve questions, four blocks of three. Every answer is yes or no, and every yes has to be provable by producing the artifact — not by recalling that it exists somewhere.
Scoring. Your level is the highest block in which all three answers are yes, and all lower blocks are also all yes. A single no caps you at the level below. There is no partial credit, because there is no partial evidence: a claim line either carries its source or it does not.
One honest limit, stated before anyone finds it: this model grades the evidence a decision left behind. It does not grade whether the decision was worth making.
An organisation can reach Level 5 on a requirement that was never going to create value — frozen baseline, matched actuals, tested attribution, published regardless of sign, and a flawlessly evidenced record of something that did not matter. Perfect measurement of a worthless thing is still perfect measurement. It is also still worthless.
ROI is not a calculation performed on a project. It is the link between a requirement that creates value when addressed and the evidence that it did. Break the first link and everything downstream is arithmetic about nothing.
This matters because it is a third, separate failure mode, and it is the most expensive of the three. A claim can fail because the value was created and the evidence erased. It can fail because the measure was a proxy standing at a distance from the problem. Or it can fail because the requirement was delivered perfectly and was never value-bearing to begin with. Only the third one is invisible to a well-run programme, because every status report is green all the way to the end.
Establishing that a requirement is value-bearing, and finding the dominant constraint it sits against, happens before any of this. That is the Problem Pyramid’s work, and no amount of evidentiary rigour downstream substitutes for it.
The diagnostic is cheap to run and expensive to argue with, which makes it the right front door rather than a marketing instrument bolted on afterwards.
It qualifies in both directions. An organisation at Level 1 or 2 is not yet ready for a Replay — there may be nothing left to replay, and finding that out early is worth more to them than an engagement that discovers it slowly. An organisation at 3 or 4 has evidence sitting unused and a short window in which to recover it. And the score itself is the finding: it is a statement about the organisation's capacity to know whether anything it buys works, which holds for the next vendor and the one after that.