Most of the library is about selling on value. This session is about the other half — buying on value. You can only manage to value when both sides do it.
For CIOs, CFOs and executives: align IT and business around the projects that create the most value, and make better decisions.
For revenue teams: prove and communicate value so customers buy. Browse the library →
Businesses are under pressure to buy and build only the solutions that bring the greatest value — which forces them to quantify and communicate that value. People find ROI hard because they focus on the arithmetic and too little on aligning the calculations with value. REAL ROI™ overcomes this and nine other common ROI difficulties.
CIOs, CFOs, and senior executives — anyone accountable for making sure IT investment maps to business value.
Bring value discipline to the buy side — evaluate vendors on proven value, not just price or features.
Run RFPs that make vendors compete on quantified value against your REAL business requirements.
Implement so the value case is realized — the highest-value functionality first, measured after.
Founder of ValueLogics (formerly ProveIT). He built structured software architecture and acquisition methodologies for Coca-Cola, Johnson & Johnson, American Family Insurance, IBM, and EDS — and created ROI processes for 40+ software companies.
President of Go Pro Management and author of the Artech House book Discovering REAL Business Requirements for Software Project Success.
Watch the session, then bring us a live decision — we'll help you buy on value.
▶ Watch the webinar