Most ROI is calculated on the wrong things — because most projects define the wrong requirements. Teams jump to product, system, and functional requirements (the hows) before they've found the REAL business requirements — the deliverable whats that provide value when met.
This session shows how to discover REAL business requirements with the Problem Pyramid™ — problem, causes, BAU and Goal Measure — and then tie them to metrics that make the ROI credible and defensible.
Business analysts, project and product managers, and anyone building an ROI case that a CFO will scrutinize.
President of Go Pro Management and author of the Artech House book Discovering REAL Business Requirements for Software Project Success — the definitive work on REAL requirements.
Founder of ValueLogics (formerly ProveIT); creator of ROI processes for 40+ software companies, linking requirements to value with ROI Value Modeling™.
Watch the session, then bring us a real project — we'll build the Problem Pyramid with you.
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