The foundational session on REAL ROI™ — the discipline of tying financial calculations to what the customer actually values, and avoiding the common pitfalls that make ROI claims suspect.
It's the shortest way into the method that runs through the whole library: find the REAL requirements, map them to value, and prove it with an ROI a CFO will accept.
Founder of ValueLogics (formerly ProveIT); creator of ROI processes for 40+ software companies.
President of Go Pro Management and author of Discovering REAL Business Requirements for Software Project Success.
Then go deeper into the maturity model, the pitfalls, and the proof loop.
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