On-Demand Webinar

Secrets of Selling Successfully with ROI Tools

With Anthony Sarno (ValueLogics, formerly ProveIT) & Robin F. Goldsmith, JD (Go Pro Management)
FreeOn demand · watch nowFor software sellers
What it's about

Turn traditional selling into ROI Value Selling™

If you're not landing the sales you should — at the price you deserve — you may be failing to communicate your product's value.

ProveIT found an orderly set of steps that reliably transforms traditional sales behavior into ROI Value Selling™ — the kind that causes qualified customers to buy. To be persuasive, ROI has to apply the right formulas to the right data, then present it clearly in a way that links your product to what your customer values most.

In the session

What you'll learn

Build

Steps & pitfalls

The steps to success — and the pitfalls to avoid — in building a ROI sales tool.

Fit

Where it fits

Where ROI sales tools should, and should not, fit in your sales process.

Use

Use it well

The sales skills and techniques needed to use the tool effectively.

You'll also

Assess & see

Assess

Your own readiness

Gauge your ROI sales-tool needs and how ready your team is to sell on value.

See

A live ROI dashboard

Walk through a ROI Value Dashboard™ as an example of an effective tool for communicating value.

Watch the demo →
Who should attend

Anyone selling hard-to-quantify value

Anyone who sells software products with intangible benefits that are difficult to communicate to multiple stakeholders — the kind that cause long sales cycles and frequent "no decisions."

Your presenters
Presenter

Anthony Sarno

Founder of ValueLogics (formerly ProveIT). He has created ROI sales processes for 40+ software companies and built acquisition methodologies for Coca-Cola, Johnson & Johnson, American Family Insurance, IBM, and EDS.

Presenter

Robin F. Goldsmith, JD

President of Go Pro Management and author of the Artech House book Discovering REAL Business Requirements for Software Project Success.

Hear firsthand what's possible.

Watch the on-demand session and see how ROI Value Selling™ shortens cycles and wins deals on value.

Watch the webinar
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Anthony Sarno · as@valuelogics.ai · 728-230-5573