← ROI Value Library
The ROI Value Framework

A Fibonacci drill-down

ROI training builds value-based decision-making — for the CIO and the CFO — across the three modes of value.
1 · 1 · 2 · 3
1
Foundation

ROI Training

1
The discipline it builds

Value-Based Decision Making

2
Persona

CIO

Persona

CFO

3
Mode

Buying on Value

Mode

Selling on Value

Mode

Proving Value

The three modes of value

Each mode, with the assets that teach and prove it.

Mode 1 · CIO / CFO

Buying on Value

Align IT spend to real value and make vendors compete on proof.

For the buy side
Communicate the Value of Your IT — executive webinar Enterprise Value Buying · RFP · Integration — services
Mode 2 · Revenue teams

Selling on Value

Prove and communicate value so customers buy — and pay more.

For the sell side
Selling with ROI Tools — free · on demand Value Selling Maturity Masterclass — recorded ROI Value Modeling Workshop — paid The Maturity Model — flip book 10 ROI Pitfalls — flip book
Mode 3 · The platform

Proving Value

Turn the projected case into governed, replayable proof.

For the proof loop
WebROI Demonstration — product demo The Customer Value Experience — 7 stages Metrix — case study InfoGenesis — case study Environmental Services — case study